An eCommerce audit is a process in which the influential areas of the business are focused. The area of the eCommerce business such as site performance, conversion rates, SEO, site contents, the platform used, etc. will be covered in the audit. An eCommerce Audit is the best way to find out and solve the matter where better up-gradation is to be made.
Purpose Of Ecommerce Audit
An eCommerce Audit is meant for testing the website and identifies improvements to be made based on the audit report. Ecommerce, also known as electronic commerce is the act of marketing methods or services thru the internet. Here the money is transferred thru online methods during the transactions. Electronic commerce platforms may allow certain services like the payment of bills and government revenue services. The goal of conducting an eCommerce system audit is to check the business operations for completeness and thus to ensure the services are being utilized by the customer. For this, the internal controls are to be checked and verified.
The efficiency of the internal control is affected by the activities like information and data security, transaction integrity, certain business laws, and audit reports.
The audit report produces the complete system performance pointing to the improvements to be made for the betterment of the website. Mainly considers the performance, SEO, UX, and the security
With our free e-commerce audit, we take a deeper look into your website, studying every detail from front-end user experience factors, including page load times and responsiveness to commands to the back-end operations of the site, such as the infrastructure and security. We seek opportunities for improved user experience, smoother operations, and better search engine result rankings.
An eCommerce audit focuses on the infrastructure of the website, SEO activities, the performance of the website (online store), User Experiences (UX), Security measures, and other factors that have effects on your webshop. Some of the tools used for eCommerce audits are Semrush, Ahref, Moz Tools, Screaming Frog, and Xenu.
Metrics Used for Ecommerce Audit
Important metrics for a successful eCommerce store depend on certain factors like
Number of Reaches
Cost per acquisition (CPA).
Shopping Abandonment Rate
Net promoter score (NPS)
Average order value (AOV)
Social media content quality
Number of repeated customers
Customer lifetime value (CLV)
STEPS IN ECOMMERCE SITE AUDITING
Conversion Rate Audit
In the conversion audit, our team follow the steps as,
Set Goals and objectives
Decide the target Audience
Study the traffic
Evaluate the contents
Develop the test hypothesis
Our team carries out Search Engine Optimization (SEO) Audit in the three categories,
Off-page SEO (backlinks, guest blogging, etc.)
On-page SEO (Contents, keywords, etc.)
Technical SEO (optimizations that help to crawl and index efficiently)
The selection of the eCommerce platform is highly important for the success of your online business. We suggest the best platform by considering the following factors,
Better User Experience
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Impacts Of the Ecommerce Audit
Impacts Of the Ecommerce Audit
As a result of the eCommerce audit, the report will be produced by the tool used for auditing. Analyzing the report, we at @anantatek.com can make your online store with the following improvements.
Customized User experience
Higher organic traffic.
Increased conversion rates
Increased page load speed
Lower cost of customer acquisition.
Fewer bounces (due to page load speed)
No bounces caused by page errors
Stable performance regardless of increased traffic
Consistency in usage
High security against cyberattacks
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